Philips Extends Its Partnership With FIFA as a Global Sponsor of the World Cup Soccer Finals

 

See: New York Stock Exchange : PHG) Gerard Kleisterlee Gerard Kleisterlee is the current President and Chief Executive Officer of Philips and Chairman of the Board of Management and the Group Management Committee.He was born in Germany in 1946 to a Dutch German couple and was raised in the Netherlands. , President and Chief Executive Officer, and Federation Internationale de Football Association (FIFA FIFA International Association Football Federation [French Fdration Internationale de Football Association]FIFA n abbr (= Fdration Internationale de Football Association) FIFA f ) President Joseph Blatter Blat i. 1. p. p. os> Blattered( ) r>.]They procured . . . today announced that Philips will be an official partner of the 2002 FIFA World Cup Korea/Japan(TM).The full scope of today’s agreement between Philips and FIFA also includes sponsorship of the FIFA Women’s World Cup The FIFA Women’s World Cup is recognized as the most important International competition in women’s football and is played amongst women’s national football teams of the member states of FIFA, the sport’s global governing body. 2003 in the People’s Republic People’s RepublicA political organization founded and controlled by a national Communist party. of China. Philips’ partnership with soccer and FIFA has been and will be very important for global exposure and marketing of the Philips brand.”Soccer is the world’s most popular sport and has been at the center of Philips’ sponsorship strategy and investments for many years. Becoming a worldwide sponsor of the 2002 World Cup further strengthens our position in soccer on a global basis,” said Gerard Kleisterlee. “Our involvement in soccer sponsorship is based on the soccer pyramid: we sponsor a whole range of activities at all levels, from local teams and competitions right up to these most prestigious of events. Soccer provides a wonderful platform to reach our target audiences worldwide.”For the 2002 World Cup, Philips, in cooperation with FIFA, will provide a portfolio of products and services that demonstrate its leading role in lighting and information and communication technologies. “Philips has been a longtime FIFA partner and continues to demonstrate commitment to soccer at the local, regional and global level,” said FIFA President Joseph Blatter. “The 2002 World Cup is a milestone in the history of soccer championships and we are thrilled to have Philips be a part of this global event.”As an official partner of the 2002 FIFA World Cup Korea/Japan, Philips receives two on field advertising boards in each of the 20 stadiums where the 64 World Cup matches will take place and will have exclusive use of the World Cup marks and emblems on Philips packaging and collateral. As a supplemental program to reinforce Philips’ commitment to soccer, Philips will also develop soccer related advertising and promotional activities.The World Cup sponsorship agreement follows the recent announcement of Philips’ five year deal to become an official sponsor of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world’s third largest country in population and the fourth largest country in area. Soccer). 37.9 billion in 2000. It is a global leader in color television sets, lighting, electric shavers, color picture tubes for televisions and monitors, and one chip TV products. Its 212,390 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges.

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